Jerry Kowal returned to China recently. To his surprise, the deserted streets when the COVID-19 broke out are now bustling. Hotels and shops have returned to their conditions before the COVID-19. Compared with the current situation in the United States, the difference is huge.

Endearingly dubbed as "B site" by its users, Bilibili represents an iconic brand and a leading video community with a mission to enrich the everyday life of the young generations in China. As of third quarter 2021, Bilibili’s average monthly active users (MAUs) reached 267 million. Centered around users, Uploaders and content, Bilibili has built an online ecosystem that continuously produces high-quality content. China's best professional content creators gather on Bilibili to create videos across thousands of categories and interest groups, including Lifestyle, Games, Fashion, Tech & Knowledge, and Music. A unique cohort in China's internet landscape, they collectively set the pop culture agenda in China. Professional user generated content (PUGC) contributes 91% of total video views. Based on its content ecosystem, Bilibili provides a wide array of products and services, including mobile games, live broadcasting, premium membership, advertising, comics, e-commerce, as well as strategically invests in emerging entertainment formats such as eSports and virtual idols. Bilibili ranked first in QuestMobile's "Gen Z Preferred App" and "Gen Z Preferred Pan-Entertainment App" several times in a row, and was selected as one of BrandZ's Top 100 Most Valuable Chinese Brands in 2019. The company was listed on Nasdaq in March 2018 and completed its secondary listing on Hong Kong Stock Exchange in March, 2021.