The promo was created at a dark and bleak period -the Covid-19 pandemic ravaged the whole world with high mortality rates and overburdened health systems. Countries were under lockdowns, and global economies were on the brink of collapse. Depression and anxiety became the new norm overlapping with job losses, closure of schools and businesses, losing loved ones and staying away from parents, grandparents to protect them. From all corners of the world, the promo shines the light on unified global efforts against Covid-19. It’s a reminder of the power of hope and solidarity – Together we shall overcome Covid-19.

Mr. Rodgers Sabana, the promo's creator, has over 12 years' experience in the media industry and has won several international awards - Four silver Promax Africa promo awards and one Gold Promax Africa award.