Best Innovation Award / Entry details page
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Author:Granma
Country: Cuba
Author bio:
Award Application: Best Innovation Award
Title:Newspaper Column: Daily Log
Introduction:
On the occasion of the dual celebrations in 2025—marking the 65th anniversary of diplomatic relations between Cuba and China, and the 60th founding anniversary of Cuba’s Granma—a new column was launched on the official website of this most prominent Cuban media outlet, dedicated to spotlighting the shared development journey of Cuba and China. Daily Log is now live on the official website. It will accompany these celebrations throughout, continuously providing news coverage and related content on the evolving dynamics of bilateral relations. As a dedicated section that integrates various relevant materials for the first time, it brings together all recent articles on Cuba-China relations, enabling readers to conveniently access comprehensive information through this unified platform.
Communication Effect
and Social Influence:
It has achieved significant communication impact, as it demonstrates Granma’s strong emphasis on its engagement with China, its role as a member of the Belt and Road News Network, and the objectives outlined in the Memorandum signed between Granma and People’s Daily in August 2024. This website is a space that brings together voices from all sides, showcasing the scope of cooperation between Cuba and China, and demonstrating the reality of promoting the progress of the people of both countries, rather than merely the intention. The Daily Log column offers new possibilities for content creation produced and managed by Granma. It has promoted new perspectives on the integrated management of multimedia content and facilitated the interrelationship between digital platforms and print platforms. The website also provides reference archives for the milestones of relations between Cuba and China.
Newspaper Column: Daily Log
2025-08-02 10:09:07
Download Links:
https://www.granma.cu/diarios-de-navegacion
About Innovation:
Daily Log is an innovative project dedicated to the integration of content related to China-Cuba relations. This section is based on the collaboration between Granma’s team and other contributors, including the Chinese Ambassador to Cuba. It is possible to find diverse content related to cooperation, culture and other activities that bind the two nations. Its content is presented in diverse formats, including text, videos, and images. The website has integrated various sections and menus to enhance its appeal and user-friendliness. To promote this column, we have utilized numerous communication channels, encompassing not only existing ones on the newspaper’s official website but also print platforms like Granma International and social media networks. This integrated promotion strategy is unprecedented in the newspaper’s operations, helping to further solidify Granma’s position as a multi-platform media outlet. This column holds a special place on Granma’s official website, with an exclusive banner on the homepage that helps boost content readership and visibility. In summary, Daily Log demonstrates innovation in its concept, content integration, the quality and diversity of published materials, and the interconnectedness of Granma’s various platforms—all of which enhance the project’s visibility.

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