Introduction
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Author：Hungarian Television, Hungarian Media Service Support and Asset Management Fund
Country： Hungary
Author bio：
Award Application：
Best Innovation Award
Title：Creative Popular Science Video: Delta - Colours
Introduction：
The television programme called DELTA is at the forefront of scientific popularization in Hungarian television production. The show has been revitalized with 3D and 2D animations, as well as virtual studios, which has significantly changed the production.
As part of the latest innovation, we have introduced an AI-based television presenter, Ada Bíró, who is revolutionizing the show and interaction with viewers. The AI’s visual and voice models ensure that Ada Bíró’s character, knowledge, and the show’s appearance continuously evolve, allowing viewers to stay updated on the progress of technology.
Ada Bíró is inspired by Ada Lovelace, born Ada Byron. Ada Lovelace was an English mathematician and writer who was best known for writing the specification for the first mechanical computer, the analytical calculator, designed by Charles Baddage.
For the past few decades, the Delta programme has been one of the defining scientific and educational shows on Hungarian television. Over its 40-year history, it has become part of the legendary lineup of programmes in Hungary. The current aim of the show is to explain scientific results by examining concepts from various fields of science, all while entertaining and educating the audience.
Communication Effect
and Social Influence：
and Social Influence：
The program Delta has been showcased on multiple online platforms beyond Duna Television Channel. Through cross-sector publicity, it has gained extensive media exposure, becoming the focus of numerous articles, reports, and conference discussions. The AI host has subverted the traditional role of a host, attracting significant attention. “Ada Bíró” actively interacts with audiences on social media but strictly adheres to one principle: it never claims to be a natural person. Feedback from communication channels indicates that AI virtual characters have been widely accepted, with the scale of their supporters and interactive communities far exceeding that of opponents. This reflects the inherent affability of AI and visual language models. Although currently only applied to TV programs, its potential can be extended to other areas of life.
Educational programs are widely popular, and the Delta series is no exception. The appearance of AI host “Ada Bíró” carries profound social significance. The emergence of virtual personalities in mainstream media marks the increasing integration of AI into daily life. Audiences are able to encounter the “humanized” side of AI, reducing their sense of unfamiliarity and threat toward it. This constitutes an important step in technological acceptance, especially when machines possess human-like traits or may replace humans. In the long run, such developments are likely to transform educational, entertainment, and even medical systems, enhancing overall efficiency.
