1.Film-TV Synergy: Tailoring differentiated content for television and film based on their distinct media attributes Building on the overseas broadcast of the three-part documentary The Third Pole: Kingdom of Plants (translated into five languages), the team revisited Xizang, Qinghai, and Yunnan to produce the theatrical film Seeds of the Himalayas using cinematic storytelling techniques. The TV series has been distributed to international mainstream television and video platforms, while the film is slated for global theatrical release. 2.Cross-Media Integration: Combining film, television, and short videos to achieve in-depth integration of traditional and new media Footage from the films and documentaries is re-edited into short videos for distribution on major international platforms such as TikTok and YouTube, fostering interactive engagement from international influencers in the field. 3.Offline communication channels: Accessing prestigious universities in Europe and America to host exhibitions and lectures for western intellectual elites Leveraging the academic credentials of the production unit and its core creators, the documentary has been introduced to universities in Europe and America through academic exchanges, featuring exhibitions of Xizang’s ecological photography and lectures on China’s ecological imagery. Relevant scholarly papers, framed within internationally recognized discourse systems such as political ecology and visual ethnography, have been published in international English-language journals. 4. Leveraging key moments, integrating communication matrix, and enhancing high-frequency participation in international film festivals The documentary film will participate in various international documentary festivals, competitions, and exhibitions in 2025, coinciding with the 60th anniversary of the establishment of the Xizang Autonomous Region. It will integrate the aforementioned communication channels to implement a comprehensive multidimensional communication strategy.