The series of premium short videos, themed “Mountains and Rivers Speak, Nature Bestows Blessings,” traces the contours of Fujian’s three major mountain ranges (Wuyi, Jiufeng, and Dai Mao) and two key waterways (Min River and Jiulong River). From ancient residences and museums to heritage exhibition halls, the journey unveils Fujian’s hidden gems—literati past and present, businessman old and new, scholars, artisans, culinary masters, and internet influencers—all shaped by the land’s mountains and waters.

The program reached nearly 500 million people in 22 Arab countries and regions in West Asia and North Africa via China Arab TV and Eutelsat7 satellite. The China-Arab TV is simultaneously connected to the national cable TV networks Du and Etisalat of the United Arab Emirates via cable, covering nearly 10 million cable TV users in the UAE. In addition to being broadcast on China Arab TV, the program was simultaneously released and promoted on overseas social media platforms such as Facebook, YouTube, Tiktok and Instagram. The total number of views of the video across all platforms exceeded 150 million, with over 2.8 million fans on overseas social media platforms. The total exposure of the video exceeded 2.6 million times, the number of views reached 200,000, and the highest click rate of a single video was 27,400 times. The news of the program’s launch was reported by 21 Arab media outlets, including Gulf News, Azaad News, Agyeman News, Shafaq News, UAE Insight, Saudi Daily, Qatar Daily, Egypt Insight, etc.