Silk Road Global News Awards / Entry details page
Introduction
Fold
See more
Author:Khorgos Municipal Converged Media Center, Kazinform, Delovoy Kazakhstan, Silk Road Today, Komsomolskaya Pravda, TURAN TV
Country: Kazakhstan, China, etc
Author bio:
Award Application: Best Innovation Award
Title:Four Workstations and One Base
Introduction:
Four Workstations and One Base (Khorgos, China - Central Asia Joint Media Workstation, China-Kazakhstan Joint Media Workstation, Silk Road Today Khorgos Workstation, Silk Road New Observer All-Media Khorgos Workstation, and Khorgos All-Media Exchange Base) . By capitalizing on Khorgos’ position, openness, and policy advantages, the Khorgos Municipal Media Integration Center, in collaboration with foreign media outlets such as Kazinform, Delovoy Kazakhstan, and Silk Road Today, has jointly established the Khorgos, China - Central Asia Joint Media Workstation, China-Kazakhstan Joint Media Workstation, Silk Road Today Khorgos Workstation, Silk Road New Observer All-Media Khorgos Workstation, and Khorgos All-Media Exchange Base at the Khorgos International Center for Border Cooperation. Via these platforms, 17 international media exchange events have been hosted, including international media salons and Central Asia Communication Forums.
Communication Effect
and Social Influence:
First, in the digital media era, by leveraging internet platforms to advance the international dissemination of Chinese stories, the Khorgos Municipal Media Integration Center, in collaboration with media from Central Asian countries, has published over 300 news articles. These articles focus on major events such as agricultural product expositions and the China-Kazakhstan Khorgos Trade Expo. Republished by multiple overseas media platforms, they convey positive and inspiring messages to global audiences. Notably, Kazakhstan’s Silk Road Today, which covers over 10 countries including Georgia, Armenia, Azerbaijan, and Moldova, has played an instrumental role in this effort with an annual circulation exceeding 100,000 copies. Second, by fully leveraging the strengths of the “Four Workstations and One Base” as a media hub, it has supported the entire work flow of planning, reporting, editing, and distribution for domestic and international journalists, publishing over 5,000 articles. This has enhanced the visibility and influence of Khorgos both domestically and internationally. Third, joint efforts have been made for brand promotions such as “Encounter with Khorgos” and “International Media Salon,” and international seminars. During these exchanges, representatives from Chinese and foreign media conducted in-depth discussions on topics including history and culture, economic and trade development, and improvements in people’s livelihoods. These discussions have sparked intellectual inspiration and facilitated the sharing of communication experiences and innovative concepts.
Four Workstations and One Base
2025-05-10 12:54:40
Download Links:
About Innovation:
First, it has aggregated domestic and international media resources. The Khorgos Municipal Media Integration Center has strengthened collaboration with 10 Central Asian media outlets, including Kazinform, Delovoy Kazakhstan, and Silk Road Today, to establish a new mechanism for media cooperation and exchanges between Khorgos and Central Asia. Together, they strive to effectively convey the stories of China and the friendship between China and Central Asian countries. Second, it has jointly undertaken multilingual program production and the translation and sharing of news content. Leveraging the resource advantages of the “Four Workstations and One Base,” the Khorgos Municipal Media Integration Center has bridged language gaps through the use of Chinese and Russian, regularly providing audiences in Central Asian countries with the latest updates on economic affairs, current events, culture, education, and lifestyle. In the meantime, the center has proactively invited media outlets from Central Asian countries to conduct in-depth visits to Khorgos and Ili. From the perspective of Central Asian media, these visits enable them to experience and showcase the dynamic practices and tangible outcomes of Xinjiang’s high-quality and efficient development. A series of objective and authentic news products have been released to present a true, multi-dimensional, and comprehensive image of Xinjiang. Notably, the documentary The Kazakhs in Xinjiang, China filmed in Ili by TURAN TV won the 2023 NEWSKY AWARD for Best Film in Kazakhstan. Third, it has jointly conducted international communication and cultural exchange initiatives. In collaboration with media outlets from various Central Asian countries, the Khorgos Municipal Media Integration Center has co-planned media exchange events, successfully hosting 17 such activities, including the themed media salon “Bridging through Media, Nurturing Friendship” and the Central Asian media tour “Exploring Khorgos to Witness Development,” which have further enhanced mutual understanding and deepened friendship.
2023年5月中外媒体沙龙
2023年6月中外媒体沙龙
2023年7月中哈媒体联合工作站揭牌仪式,中外媒体沙龙
2024年3月,中外媒体沙龙
2024年5月,中国·霍尔果斯中亚媒体联合工作站揭牌仪式,中外媒体沙龙
2024年7月中外媒体沙龙
Back